As a chiropractor who cares about his or her patients and has a passion for preventative care, you will always be a health professional first and a marketer second.
The chiropractors who try to reverse these two usually end up either alienating their patients or realizing that there is a less labor intensive way to make money and switch to selling products instead.
If you're reading this, I assume you're in the first camp, and want to make as much money as possible doing what you love.
For full time chiropractors, there is a lot that can be daunting as you navigate the online marketing world.
The technology in putting up and optimizing your website can be intimidating as it is.
There's learning basic SEO, pay per click advertising, and making updates to your website and blog.
Then there are the changes that happen completely out of your control.
Google might change its search results programming and AdWords policies.
Technology is constantly being updated as well, with old programming standards becoming less relevant.
The solution to this is not to stay ahead of the changes, and read up on every little thing that happens in the online world.
The key, instead, is to stick to solid online marketing fundamentals that will still be valid no matter what happens in the internet marketing universe.
Fundamental #1: Create value Beyond all the tricks behind showing up in search engines like Google, the most important thing is to have a website that people want to go to.
This means you provide value for your visitors.
You could have a blog that chiropractic patients enjoy reading, or simply have a brilliant description of your services.
If your practice works miracles for people with back and neck injuries, then describing what you do, and how to get an appointment with you is value enough.
Having a video demonstrating your services makes it even better.
Fundamental #2: Only pay for traffic when you understand everything The concept of paying for website visitors has forever revolutionized the online marketing world.
Now anyone with a budget can get a steady stream of targeted visitors to their site every day.
The problem is that a lot of these systems are so complex that they can require near-professional expertise to make money from them.
Google AdWords is by far the most popular pay-for-traffic service, but many people lose thousands of dollars on there, as they do not understand the intricacies of the system.
Easier paid traffic systems to understand and implement include Bing AdCenter, and Facebook Ads.
If you are a novice at paid traffic, then you want to keep your options as simple as possible.
Fundamental #3: Ask for help when you need it If you want a laugh, go to http://web.
archive.
org, and look at how some of your favorite websites looked five years ago.
Many of the sites that look great now looked awful at the beginning.
What likely happened is that the owners of the website tried at first to design the websites themselves (or use a cheap hired designer) before realizing that professional design was needed.
If you're a chiropractor, chances are you did not spend your college years learning programs like Photoshop and Dreamweaver.
While you were learning anatomy in school, other pre-professionals were learning how to build stunning websites, so one day you two would meet and make a deal.
Don't be afraid to let professionals handle the elements of your business you're not trained in.
If you keep these three fundamentals in mind, you will be immune to most of the shifts in the online marketing world.
Your site will stay strong and continue to bring in new patients, while you focus on providing excellent service for your patients.
The chiropractors who try to reverse these two usually end up either alienating their patients or realizing that there is a less labor intensive way to make money and switch to selling products instead.
If you're reading this, I assume you're in the first camp, and want to make as much money as possible doing what you love.
For full time chiropractors, there is a lot that can be daunting as you navigate the online marketing world.
The technology in putting up and optimizing your website can be intimidating as it is.
There's learning basic SEO, pay per click advertising, and making updates to your website and blog.
Then there are the changes that happen completely out of your control.
Google might change its search results programming and AdWords policies.
Technology is constantly being updated as well, with old programming standards becoming less relevant.
The solution to this is not to stay ahead of the changes, and read up on every little thing that happens in the online world.
The key, instead, is to stick to solid online marketing fundamentals that will still be valid no matter what happens in the internet marketing universe.
Fundamental #1: Create value Beyond all the tricks behind showing up in search engines like Google, the most important thing is to have a website that people want to go to.
This means you provide value for your visitors.
You could have a blog that chiropractic patients enjoy reading, or simply have a brilliant description of your services.
If your practice works miracles for people with back and neck injuries, then describing what you do, and how to get an appointment with you is value enough.
Having a video demonstrating your services makes it even better.
Fundamental #2: Only pay for traffic when you understand everything The concept of paying for website visitors has forever revolutionized the online marketing world.
Now anyone with a budget can get a steady stream of targeted visitors to their site every day.
The problem is that a lot of these systems are so complex that they can require near-professional expertise to make money from them.
Google AdWords is by far the most popular pay-for-traffic service, but many people lose thousands of dollars on there, as they do not understand the intricacies of the system.
Easier paid traffic systems to understand and implement include Bing AdCenter, and Facebook Ads.
If you are a novice at paid traffic, then you want to keep your options as simple as possible.
Fundamental #3: Ask for help when you need it If you want a laugh, go to http://web.
archive.
org, and look at how some of your favorite websites looked five years ago.
Many of the sites that look great now looked awful at the beginning.
What likely happened is that the owners of the website tried at first to design the websites themselves (or use a cheap hired designer) before realizing that professional design was needed.
If you're a chiropractor, chances are you did not spend your college years learning programs like Photoshop and Dreamweaver.
While you were learning anatomy in school, other pre-professionals were learning how to build stunning websites, so one day you two would meet and make a deal.
Don't be afraid to let professionals handle the elements of your business you're not trained in.
If you keep these three fundamentals in mind, you will be immune to most of the shifts in the online marketing world.
Your site will stay strong and continue to bring in new patients, while you focus on providing excellent service for your patients.
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