Business & Finance Advertising & sales & Marketing

Paid Inclusion, PPC or SEO?

If we could recall correctly, there were less than one thousand of sites on the entire Web way back in the historical days of Internet.
Tracking back for recent years back in 2003, it is estimated that there were nearly 2Billions domains hosted.
The largest SE database on last decade that was in 1995 was holding majority of Internet sites in its database, and mostly been categorized.
Comparatively, in today context and market share, the Big G owns the largest database across its various data centre.
Yet it does not even have a quarter of the web covered.
Currently, it's roughly estimated that roughly 10millions web pages (maybe even more) are constantly added onto the web every single day.
Are we over estimated this figure? I bet you Not, take a look of the tools available in the Net, you won't be surprise there are tones of tools available just to pump out tones of web pages almost automatically every single minute.
And now, none of the SE is able to even catch-up at this super lighting pace.
How will then your site(s) do stand out among others? How would it be able to acquire and achieve the desire traffic much needed? You are puzzled and starts worrying...
yes everyone who are into the internet business have to crack their heads in this! Well, there are still many ways in approaching this area.
Truly, there are always available resources to help us in marketing an online business, and there are ways to help expedite our success in internet business too.
Here, let's concentrate on "Pay for Inclusion" and "Pay per Click" advertising options and little bit of the SE Optimization.
Pay for Inclusion Some SE, familiar one such as the Look Smart; use a "Pay for Inclusion" model.
What does this means to us the webmaster? It simply means that the site is "Guaranteed" to be found within the respected SE database or termed as "Indexed", the website operator got to pay a specific listing fee to be "Listed" in their database.
It's very much similar in a way that business paying a fee for your local Yellow Pages or an Advertising Space.
These fees vary from monthly payable, to annual renewal.
Yahoo is slightly different (but not much) in that sense it does guaranteed inclusion, rather it "Will Be Considered for inclusion"! Yes, it will consider your site for inclusion but not "Guaranteed".
What happen if your website is not properly done-up or optimized, and yet you had paid an "Inclusion" fee? In such instance, most likely it is going to be indexed by the SE, then listed "somewhere" within the SE database, but not the desired category as you wished.
Without proper site's optimization, of which includes an detailed analysis from the view point of the respective SE in what it's looking for, a "Pay for Inclusion" service would not be able deliver the kind of desired results to your website.
If you truly want to achieve success with a "Pay for Inclusion" option, your website still needs to be optimized well.
So, what's the catch for such "pay for Inclusion" service? When your site is properly matched up with a SE Optimization, this channel will bring in true powerful results that you are looking for, and that's Qualified Traffic, Qualified Customers, and High Business Conversions rate.
Pay Per Click This is another type of process where by website owner or operator arrange for your website to be placed with a "defined" placement's position within chosen SE, such as AdWords and Overture.
You could view such SE "Pay per Click" as your alternate online advertising solution.
In the common advertising option where websites purchase advertising slot in SE's search queries are mostly based on bids value.
In most cases, they are not sorted and presented in relevancy to the content, and this could very well affect the result in "Quality Traffic", and "Conversion Rate" for the site.
Comparing to that, "Pay per Click" placement could be viewed as more toward "Online Auction" as it deliver more realistic and relevant results.
It allows advertisers to bid and counter-bid for each and every single visitor that are directed to their target website.
Advertisers now are bidding against others to get a "Fixed" position for a specified search result.
The result for this channel is that advertiser who is bidding the most would then given the "Top Spot" for the specified search result, or what we termed as "Keyword".
Of course, each advertiser would bids within to their own advertising budget and spending ability, and has to analyze before hand on their own return on investment.
What about Search Engine Optimization? Fortunately, SE Optimization does not necessary need to be that expensive.
In fact, you could very well do the same task by yourself! Just that you need to able to ensure it does make sense by doing so.
Is performing the task by yourself would be more Cost Effective option? Consider your business's proposition too.
The time and effort that you spend on SE optimization is a time cost factor you got to consider.
It takes your attention away from Sale Admin, Customer Support, Site Content Creation, Market Research, Site Marketing, etc...
What's your time worth? This ought to be in the part of your business return analysis too.
In actual fact, there's a growing number of people choose to outsource such tedious task.
It's estimated that about three quarter of online businesses outsource part of their business operations at current moment, and it's expected to grow further.
Of course, this makes sense.
And it's a smart business strategy to just stay focused on what you know best and could do well, while hiring others to help and provide support in other areas.
Just think about it, how many smart businessmen would write business contracts for their business use? No, they don't, they would just get lawyers doing it for them.
This is to ensure that it is done right and doing right in the very first place will save money in long term aspect.
Outsourcing could simply mean that getting others to properly perform and complete the task for you.
It does not means having somebody telling you "What" or How" to do the work? Don't get mistaken on this.
What's For Your Business Site? In long term aspect, website that's well optimized would beat other not optimized site.
It could be true even if other not optimized sites are depending heavily on "Pay per Click" advertising for their customer acquisition strategy.
Every single day, you might just be making fewer sales, but you will be making higher profit with better margin from each and every single sale.
With proper optimization, the website could then be enjoying much better ranking in major SE, and other smaller SE too.
This simply means that it would thrive and continue to prosper in long term.
To both our prosper, lets crank our strategy ahead!
SHARE
RELATED POSTS on "Business & Finance"
Do Buttock Injections Work?
Do Buttock Injections Work?
8 Benefits Of Using Dreamweaver 8
8 Benefits Of Using Dreamweaver 8
Social Bookmarking Technique And Intelligence
Social Bookmarking Technique And Intelligence
Blog Writing - Blog Writing Techniques
Blog Writing - Blog Writing Techniques
Borrowing the Will of Gurus For Network Marketing Websites
Borrowing the Will of Gurus For Network Marketing Websites
Internet Marketing And Invaders From Mars
Internet Marketing And Invaders From Mars
Start Business Based on Lloyd Irvin Procedures
Start Business Based on Lloyd Irvin Procedures
Know More About Multiple Domain Hosting
Know More About Multiple Domain Hosting
How to Do MLM Business Properly
How to Do MLM Business Properly
Local Store Marketing: Chamber of Commerce
Local Store Marketing: Chamber of Commerce
Promote and Publicize Your Business With Signage
Promote and Publicize Your Business With Signage
Subscribers vs Visitors: What's the Strategy?
Subscribers vs Visitors: What's the Strategy?
Authentic Renowned Designer Outfits At Wholesale Prices
Authentic Renowned Designer Outfits At Wholesale Prices
AdWords Tool
AdWords Tool
Utilize the power of online classified advertising
Utilize the power of online classified advertising
The Secret to MLM Success - Start with the Basics
The Secret to MLM Success - Start with the Basics
Reasons To Intensify The Surroundings With Great Lights And Gadgets
Reasons To Intensify The Surroundings With Great Lights And Gadgets
Build Your Online Marketing Business - Know Your Customer List and Needs
Build Your Online Marketing Business - Know Your Customer List and Needs
Reasons Why Working From Home Is A Big Trend?
Reasons Why Working From Home Is A Big Trend?
Working - To Not Get Scammed
Working - To Not Get Scammed

Leave Your Reply

*