Business & Finance Advertising & sales & Marketing

Total Syndication Marketing - PPC Advertising Power Marketing Strategy

What is PPC or Pay-Per-Click advertising? I think everyone already knows what PPC is all about but just in case let me do a brief overview.
"Total Syndication Marketing" Tactic #2 is PPC: It is an amazing form of online advertising that allows a person to place a small ad in the search engines which allows them full exposure to the masses but they only pay money when someone Clicks on the actual ad.
When you think about it that is pure genius.
An advertisers ad is Seen, also known as Impressions, for Free when someone types a keyword or phrase into a search engine that matches the same keyword or phrase that your ad may contain.
There are many search engines you may choose to advertise with including Google, Yahoo, MSN, Ask and several others.
Most professional online marketers use all of them.
Why don't we kick up the technical portion of the training a little bit! Pay-Per-Click marketing is an art and many people are afraid to advertise using this technique because it requires you to gamble with real money.
In addition, most people don't bother to do their homework or they don't think they need to seek Professional Training so when they burn through a thousand dollar budget and get no Return-On-Investment they think PPC does not work for them.
That could not be farther from the truth...
it is usually lack of a well planned marketing campaign that failed them! I see it all day long with many of our new students.
One thing I you must remember when you are thinking about deploying PPC as part of your Total Syndication Marketing strategy for 2010 is this: The entire game of online advertising is based on Psychology! Sure there is a lot of Science and Technology that you need to grasp if you want to be a serious player but the bottom line is all of this technical stuff revolves around the psychology of getting in the heads of your potential clients, customers, friends, family or anything in between.
Make no mistake this concept is critical to your success in online marketing.
Once you get the basics and see the big picture you're going to start doing what is called Keyword Research.
All PPC campaigns start with quality well thought out keyword research strategies.
This is the part of the equation that most new people Do Not spend near enough time on.
Your research is critical to having a successful marketing campaign.
A successful PPC Ad will have a great quality score, high click through rate, great conversion and by those definitions make you money! There are many more techniques and tactics that go into a "Total Syndication Marketing" PPC power tactic that I cannot possible cover in this one article.
In reality it would take an eBook to get into enough detail to show you what is really going on.
My advice is to study as much material as you can using many of the free tools and resources that are available from Google, Yahoo and MSN directly.
That is a great place to start but to be honest you need much more and if speed to market and making money online fast is your primary objective you need to partner with professional trainers and sign up for real in-depth PPC classes.
This is truly an art and a science!
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